With TPE shells, reinforced wiring, and large, durable collars, Anker’s PowerLine II charging cables are built like tanks, and can hold up to even serial cable abusers. And if they somehow do stop working, Anker’s lifetime warranty means that you can swap them out for a new one for free.
Today on Amazon, promo code CABK8434 will get you a 10' Lightning cable for just $10, in whatever color you want. I have one of these tucked into my couch cushions. It’s long enough to comfortably reach anywhere on the couch, and durable enough to withstand me tugging on it when it gets stuck between cushions, or under the dog.