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This $97 Cooler Can Keep Ice Frozen For a Week

Lifetime 55 Qt. Cooler | $97 | Walmart
Lifetime 55 Qt. Cooler | $97 | Walmart
Graphic: Shep McAllister
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It might not have the name recognition or cool factor of a YETI, but this 55 quart Lifetime cooler is a lot cheaper at just $97 today, and keeps ice frozen for up to seven days. It just met that threshold in this YouTube test, even when it was left outside in the hot sun. Now grab this thing and start planning out beach trips and picnics. 

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