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Illustration for article titled The $72 Amazon Prime Deal is Live, Even For Existing Subscribers!

As promised, Amazon is selling 1-year memberships to Amazon Prime for just $72 right now (down from $99) in celebration of the 72nd Annual Golden Globes. Plus, everyone can also stream the award-winning Transparent for free today, even without a membership. I've watched it, and can't think of a better way to spend a lazy Saturday.

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New Amazon Prime members can lock in their $72 memberships the traditional way, but if you're already a member, you'll need to take advantage of a loophole. Just head over here to purchase a gift subscription for the promotional price, and then email it to yourself. Note that you'll have to cancel auto-renew on your existing Prime membership, and wait to redeem the gift email until after your existing membership expires, but that's a small inconvenience for a $27 savings.

It really can't be overstated how rare this deal is. Amazon Prime never goes on sale unless it's bundled with other products, so you'd be crazy to pass this up. We took a detailed look at the value proposition of Prime in the post below (spoiler alert: it's an amazing deal), so be sure to read that post if you're on the fence. [Amazon]

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