Update: Just kidding, don’t buy this! Amazon just announced that the 55" model will be marked down to $550 tomorrow for Prime Day.

Your next TV really should have HDR support, and this 2016 Samsung 4K fits the bill for $590.

That’s still a little expensive (though not too extravagant for a 50" set), but it gets you a great upscaling engine, local dimming, smart apps, Samsung Smart View, and yes, HDR. Today’s price is the best we’ve ever seen, and about $60 less than Amazon’s current price (which is itself Amazon’s all-time low).

Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here to learn more, and don’t forget to sign up for our email newsletter. We want your feedback.