Update: Sold out

RTIC’s Soft Packs are our readers’ favorite coolers, and the newly redesigned models have finally gone on sale, if you’ve had them on your wish list.

Weirdly enough, all three sizes are marked down to a flat $100. That’s basically the regular price for the 20 can model, but it’s about $25 off for the 30-can version, and $50 off for the 40-can. So unless you’re really pressed for space, what I’m saying is that you should get the biggest one.


I can tell you from experience that they really do keep ice frozen for days on end, but they hardly ever get discounts, so don’t miss this opportunity.