If you’re going to give OLED a try, this might be the time to start considering. I’ll contend you can still get away with an LG B7, the baseline from a couple of generations ago, but the TVs have gotten exceptional. Burn-in and input lag are two of the biggest knocks against OLED, especially for gamers, but according to reviews, that should be a non-issue on the LG CX. So long as you’re not watching the news or playing games with the same HUD for many consecutive hours on end, you shouldn’t run into any nasty image retention issues anytime soon.
Now down to the low price of $1,997 for the 65" model at both Amazon and BuyDig, the CX is one of the best LG currently has to offer. It begins with that beautiful OLED panel, of course, which bids sayonara to muddy grays and backlight bleed thanks to its per-pixel lighting. For movies, Dolby Atmos and Dolby Vision HDR return to give you the best cinematic experience possible, the latter adding a feature that automatically tunes the picture around your ambient lighting conditions and the content you’re watching.
The TV also includes both AMD FreeSync and Nvidia G-Sync, both of which are gaming features that eliminate screen tearing with little (if any) added input lag. Because of these tailored features, along with its gorgeous visuals and uniquely low price point, I’ve seen countless people in the gaming industry—including Bugsnax co-creator Philip Tibotoski, PCMag and Tom’s Guide writer Tony Polanco, and IGN’s Wesley DeBlanc—raving about the LG CX on Twitter.
If you want to go even bigger, you can grab a 77" version for $3,297, which comes with all the same features listed above. As a little added perk, you’ll get a $400 Visa gift card with your purchase, which cushions the cost out a bit.
Note that the Super Bowl isn’t broadcasting in 4K or HDR this year due to pandemic-related production challenges, but there are OLED benefits beyond 4K. Besides, this set will serve you well beyond a single football game.
This story was originally published by Quentyn Kennemer on 10/20/2020 and updated by Giovanni Colantonio with new information on 01/29/2021.