I’m not 100% sure how to classify today’s Gold Box of kids’ clothes and shoes. It’s like, some activewear and apparel for gymnastics and dance, some sneakers, some play clothes, some character tees, slippers, socks... I guess it’s all sort of “kid life apparel”? Just stuff they need for the day-to-day, nothing particularly special, but all necessities.
Even if you prefer to dress your children in boutique brands 98% of the time, there are occasions when only affordable, practical clothes will do, so you may as well get them on sale.