L.O.L. Surprise! Bigger Surprise | $70 | Walmart
Graphic: Elizabeth Zimmerman
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In the olden times, like 2012ish, toys were designed for playing. Removing the packaging was agony, the final obstacle between you and your new plaything. But in our brave new YouTube-influenced world, the unboxing has become the whole point.

Thanks to this redefinition of fun, you can nab the L.O.L. Surprise! Bigger Surprise for $70 at Walmart. With more than 60 surprises to unwrap and discover, it’ll last longer than any blind bag or surprise egg. And there’s even a small (infinitesimal, but not nonexistent) chance that the dolls and their accessories will get some playtime once the mystery is gone.