You're doing something wrong if you've ever given Apple 19 American dollars for a Lightning cable; there are plenty of cheaper options out there that are just as good. One of the most popular is Amazon's own AmazonBasics Lightning cable, and the 3' version is only $9 today.
We've seen slightly cheaper Lightning cables in the past from other sellers, but you know Amazon's customer service is top-notch if you ever have an issue, and a ridiculous 15,000+ reviewers have given the cable a 4.2 star score, so I'd say this is a safe buy. [ AmazonBasics Lightning Cable, $9]
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