With a week left until Valentine’s Day, it’s time to get serious with your shopping. And nothing quite says “serious,” like buying jewelry.

Today’s Gold Box lowers the price on a number of fine jewelry pieces, including necklaces, earrings, rings, studs, and bracelets. These prices represent some of the lowest we’ve seen on these items, with a few seeing their first discounts ever.

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Of course, this deal only lasts the end of the day. So, unlike diamonds... well, you know.